Humanitarian Values

Since 1985, AmarSons has remained a family-owned house devoted to the elegance of Indian ethnic wear. What began as a single store in Chandigarh has grown into a legacy that continues to honor tradition while embracing modern refinement.

We value artisanship, preserving the intricate handwork and cultural depth that define Indian craft. Each saree, lehenga, and suit is not just attire, but a living expression of heritage, created with respect for the artisans who carry these traditions forward.

Guided by humanitarian values, AmarSons celebrates family, culture, and craftsmanship — ensuring that every piece reflects both timeless beauty and a commitment to the people who make it possible.